Cermaq：全球三文鱼市场充满活力，美国和中国增长强劲|年度回顾与展望精选

　　中国水产频道独家报道，全球三文鱼市场是一个充满活力的市场，过去6年，全球最大的三文鱼市场（如中国和美国）的需求增长对于全球销量的增长至关重要。

　　

　　策划/ 海鲜指南（seafood-guide）

　　

　　2019年的回顾与展望专题，海鲜指南邀请到了72位海产人，他们的分享，是过去这一年海产业的浓缩；他们的分享，也是2019年海产业的趋势和方向。他们的视角，或许能为正在从事海产业的你带来一些思考和启发。

　　

　　2019年的回顾与展望专题完整版分为2期，已于一月中旬发布。鉴于很多邀请嘉宾的分享都非常有价值，海鲜指南将继续精选部分嘉宾的分享，陆续发布。

　　

　　

　　我们只专注于大西洋鲑鱼行业，所以在这里我只能分享一些对于大西洋鲑产业的深入了解。

　　

　　全球三文鱼市场是一个充满活力的市场，过去6年，全球最大的三文鱼市场（如中国和美国）的需求增长对于全球销量的增长至关重要。

　　

　　特别是在中国，虽然挪威三文鱼在市场上的“复出”成为头条新闻，但2018年是智利三文鱼在新鲜市场中占据强势地位的一年。更好的物流解决方案和规格较大的平均重量成为智利三文鱼占领市场的关键。

　　

　　2018年，赛马克向更多消费者提供了更多的三文鱼，美国和中国的增长变得更加强劲。

　　

　　对于赛马克来说，作为2018年全球大西洋三文鱼的第二大供应商，今年主要为我们的合作伙伴提供尽可能多的来自加拿大、智利和挪威的大规格鱼，但这也是我们的一个挑战，因为大鱼量只占我们生产的10％，每周都有所不同。明年我们期待与合作伙伴更紧密地合作，共同推广我们的优质三文鱼，至少是我们的挪威三文鱼，它们都是在北极圈内养殖，这为三文鱼鱼类创造了一些独特的特征。

　　

　　在我们所处的全球业务中，持续的贸易冲突当然是我们密切关注的事情。我们希望2019年会看到这方面的一些积极发展。

　　

　　由于预计供应增长短缺，将持续影响交易量，敏感的市场/细分市场将受到影响。

　　

　　特别是在中国，我真切地希望小规格鱼的接受度提高，这样我们可以确保每周的可靠供应，中国消费者意识的提高，小规格鱼也将逐渐被接受。此外，小规格三文鱼更适合加工，将为消费者提供更多的便利，这将为我们与中国合作伙伴创造更多更紧密的合作机会，促使我们长期的合作从而更好地满足中国消费者的需求。

　　

　　中国政府鼓励刺激内需将影响三文鱼市场，我们也在密切关注。

　　

　　Question One:  The year 2018 is about to come to an end. What changes have you seen in seafood industry throughout this year? What kind of promotion/work you have done in order to maintain a leading position in this competitive China market?

　　

　　We do solely focus on salmon, so I can only speak about salmon with in depth knowledge. But what we have seen is quite a dynamic market. The biggest global volume growth (in percentage) in the last 6 years has been pivotal to absorb the great demand growth in some of the largest salmon markets in the world like US and China.

　　

　　In China specifically, although the “comeback” of Norwegian salmon in the market was making the headlines, this year has for me been the year of Chilean salmon taking a strong position in the fresh market. This is of course a result of several factors, better logistic solutions and not at least high average weight of fish is the first one that springs to mind.

　　

　　This year has also been a year where more consumer friendly packages has been offered to more consumers, hence the strong growth in the US and China.

　　

　　For Cermaq, as the 2ndbiggest supplier of Atlantic salmon in 2018, this year has been mostly about being able to supply our partners with as much big fish as possible from our three origin Canada, Chile and Norway, which is a challenge when it only counts for approx. 10 % of our production and it vary from week to week. Next year we are expecting to work more closely with our partners to promote salmon in general and our high quality salmon – not at least our fish from Norway, which is all raised above the Arctic circle, which creates some unique feature to the fish.

　　

　　Question Two:  What is your outlook or vision towards the coming year 2019? Do you see any trend or shifting in the industry and how it will affect your business？

　　

　　In a global business that we are, the ongoing trade conflicts are of course something we closely monitoring. Hopefully we will see some positive development in that direction in the coming year.

　　

　　With the expected lack of supply growth, it is expected that the re-allocation of volumes will continue, resulting in markets/segments with a more price sensitive profile will suffer.

　　

　　In China specifically I do expect to see the acceptance for smaller fish increasing. There are several reasons for this:

　　

　　1.  To secure reliable supply week in and week out – not at least with the increased awareness among Chinese consumers, they want to know where the fish is coming from and hence supply smaller fish from their traditional suppliers.

　　

　　2.  More fish will be processed to offer more convenience to the consumers,and for that a smaller fish is more ideal.

　　

　　The implication of this for us, will be the opportunity to worker even closer with our partners in China, so we together long term can better satisfy the Chinese consumers’ demands.

　　

　　We are of course curious to see how the Chinese market will develop with the Chinese governments encouragement to stimulate domestic demand will effect the salmon market.

　　【关键字】：三文鱼市场   海产  销量  水产养殖