| 文/水产前沿杂志唐东东
全球最大罗非鱼采购商ManishKumar及其罗非鱼家庭 ManishKumar，全球最大的罗非鱼采购商Fishin’集团总裁，从来没有像今天这样敞开心扉，回答了一个富有哲学的问题：从哪里来，要做什么，为什么要做——这也是他作为陌生来客现身于中国罗非鱼产业时，业者最为关注的话题。现在，他给出了答案，非常有诚意的答案。 一段经历引发的改变 水产前沿：您公司是全球最大的罗非鱼采购商，而罗非鱼是世界上生长分布范围最广的鱼类。令我们惊讶的是，根据美国UrnerBarry进口记录，您公司的进口量比排名后5位进口商的进口总量还要多！能否告诉我是如何做到的，这些对您意味着什么？ ManishKumar：嗯，说实话这数字没有多大意义，至少对我来说。我常常听到的我们是最大的——其实我更希望听到我们是最好的。成为最大的和成为最好的是两个完全不同的两个概念。我认为我们要达到最好的公司还有很长的路要走。我和我的同事每天所做的工作就是希望朝着我们的目标迈近一小步。最大对我来说并不重要。 水产前沿：这是什么意思呢？成为最大不就是表示成为最好的吗？ ManishKumar：不，不是的。成为最大仅仅是一个数字，反而是一种负担，容易让自己就陷入危险境地，成为别人的目标，而自己却失去方向。成为最好则是指一种心态和精神，这才是一个企业真正的资产，让企业更强，成为最大也就不难了，即使暂时失去第一的位置，也能奋起直追。公司刚成立那会儿，我们不是最大，一切从零开始。但我从不胆怯，不然这么多年我也坚持不下来了。我们专注于做到最好，而不是与同行竞争。这绝非易事，在市场竞争中，我们有赢有输，但是企业会一直不断向前发展。 水产前沿：那么您是何时而且如何成为最好的呢？ ManishKumar：为了要成为最好的公司，我们首先要成为一家伟大的企业，一家“君子公司”。一家公司就像一个人，它可以做好，也可以做坏，一位君子是做人的最好榜样，如果能把这个原则用到公司上去，我们就有机会成为一家“君子公司”——也就是一家伟大的企业。 水产前沿：能否请您解释下“君子公司”构想的由来，我从来没有听说过这种表述。 ManishKumar：首先我想说，接下来我会常常提及我的父亲，是他塑造了现在的我。现在我之所以是这样都归功于父母。 让我先告诉你，我第一次对“君子”这两个字的认知。这件事仿佛发生在昨天。记得大概7岁的时候，我父亲的好友们来家里做客，给我和姐姐各带来一盒很昂贵的巧克力——红色的锡盒子包装还系着粉色的丝带——这时的我，巧克力可是我的最爱——甚至为了巧克力我可以做任何事情，没有任何比巧克力更能打动我的东西了。虽然我那时已拿到了自己的那盒巧克力，但是我还想要更多。于是我趁姐姐不注意的时候，从她手中抢走了她的巧克力，然后飞快地跑去躲了起来（我家的狗屋里），这样我可以自己一个人把它们全部吃了。我知道我过后会有大麻烦，可是我想先把巧克力吃了再说。 我姐姐开始哭了，我母亲特别生气，开始大喊，要我出来。她威胁会严厉处罚我。我非常害怕，但因为我喜欢巧克力，所以我不在乎。过了一阵子她放弃了，而我父亲叫唤来我。他大声跟我强调不会找我麻烦，并承诺说如果我想，我就可以保留两盒巧克力，他只想和我单独谈谈——就像男人之间那种对话。他又说不要担心我妈。我很怀疑，但是也很好奇——因为这种事从来没有发生过，所以我从躲藏的地方出来，和我父亲坐在他房里——手上紧紧的拿着两盒巧克力。他说巧克力并不那么重要，他只想和我谈其他的事。然后他问我知道“君子”是什么吗？我摇了摇头，他接着告诉我他一直想成为一名“君子”并且每天都很努力地去做。他说一万人之中仅有一个人可以成为真正的君子，有时甚至是更多人才有一个。他说他们是最好中之最，是最善良最高尚的人，而且虽然每个人都想成为君子，但只有很少的人能真正当得上。他们与众不同，因为他们绝对不会伤害任何人或者去偷别人的东西，他们和蔼，他们尊重别人，特别是女士，而且最重要的是，他们绝对会遵守诺言。 我最喜欢他所说的是每个人都想当君子，但是只有极少数的人可以做得到。他知道我热衷于竞争，所以他很有可能利用了这点。实际上，他的说法，还有他描述君子时的那种热情和兴奋劲感深深地触动了我——我无法抗拒，我也怀疑是否有有人可以抗拒！他说得像那是世上最美好的事物——比我紧抓着的巧克力好得太多了！他说我是他疼爱的儿子，他梦想着有一天我或许也会想要成为一名君子。我着迷了。我站起来，然后大声的宣布我将把从姐姐那抢来的巧克力还给她，并道歉，我想这样应该可以了吧。他微笑了，又说那很好，但遗憾的是，光这样并不能使我变成一名君子，那只能使我成为一名普通的人。我变得不耐烦了。然后我问他，那我需要怎么做，当我听到他的回答时，我惊讶得张大了双眼。他说为了成为一名君子，我还要把我的巧克力也送给姐姐！他接着又说，我没必要这么做，甚至我还可以保留两盒巧克力。他说没有任何人可以逼别人成为君子，这是需要发自内心的。我没有说一句话——但在开始的震惊之后，我做出了我长这么大以来最艰难的决定。我走到姐姐跟前，伸出我颤抖的手臂，还了她的巧克力并且把我的也送给她。她马上把两盒巧克力拿在手里，大笑着在我面前开始吃了起来。我跑到父亲那儿，并埋怨说姐姐不是君子，结果他说，她是淑女，只有男人才需要遵守君子规则。他说这是做君子最难的地方，即便事情看起来对自己不公平或不公正，君子也绝对不会改变他的品行及原则。 我咬紧嘴唇忍受住心痛——但当晚餐大家都坐下时，父亲却说他有重要的话要说——他告诉我母亲和姐姐说他七岁的儿子是一名真正的君子。最感动我的是，姐姐把她剩下的最后几个巧克力给了我（她一定是觉得过意不去）。刹那间，我才明白了父亲的用意，他是在协调，他让大家能立马和睦相处。我的姐姐不再因为我抢她的巧克力而生气，她甚至给了我一些，而我也很高兴能收到一些，不过最开心的是，我的父亲认为我是君子——是最高尚的人。在有生之年我绝不会忘记这一天。 为什么要说这故事呢？这件事实际上在我的这些年的工作和生活中起到了很大的影响。我想如果我们可以把同样的君子行为守则应用到公司上的话，则可以给我们这个行业的产业链带来最纯粹的协作，从而建立起生产最好产品所亟需的行业准则。每个人的点滴善行就可以彻底改变整个行业的风气。
成为一家君子公司 水产前沿：能否请您多谈一谈您所提到的行为守则？您如何应用到公司上呢？您的梦想是什么？ ManishKumar：就如你能把一个普通的人转变成一名君子，你也可以把一个普通的公司转变成一家君子公司。一名君子——人或者公司——最重要的就是他们的行为守则。他们的口头承诺就如同他们的亲笔签字，而一旦做出承诺则无论如何都不会违反。这是一个非常难坚守的严厉守则，因为我们到底还是人。许多时候我们会功亏一篑，可是正因为如此，我们需要这个守则并且需要尽全力的去遵守它。它使我们成为更高尚的人，更伟大的公司，更好的伙伴并且成为整个行业的楷模。 大部分公司是按照收益与损失的原则行事的，他们还得向股东以及投资者做报告——虽然我们做生意显然是为了利益，但我们不能有损于诚信及道德——这条底线需要划分清楚。我拥有公司百分之百的权利，我能够很明确地向公司内的所有领导团队传达信息，告诉他们无论利益或损失如何，我们都必须严守行为准则。 这个的具体意义是什么呢？ 首先，对于这个产业，我们会尽全力去修正各个环节的游戏规则，并提高它在全球市场的声誉。我们需要这么做，因为我们依赖于整条产业链的供给。 其次，对于供应商，这意味着我们为了全局的长远利益，会尽全力去寻找并确立一个最强的战略合作伙伴关系。我们不会让伙伴失败，而我们也期待他们也能这样对待我们。这是所有发展的基础，而我们认为这是最为重要的。诺言需要被遵守，各方面的承诺都要践行。 还有对于我们的顾客，我们保证以最低的价格提供真正符合他们需要的产品给他们——给予他们额外的产品价值——这样可以赢得他们的信任，从而会有更多的生意，也就是给我们的产业链带来更多的订单。 而对我们的员工，工资及福利待遇是最重要的——在任何情况下奴役工人，强迫劳动或者使用童工都是不可容忍的。我非常关心童工和奴役的问题，我认为现今时代，在此行业还存在奴役劳动及童工实在是一种耻辱。我们已经在印度出资建立一家孤儿院，在将来，我们也计划在海口或上海做同样的事——会在最需要我们的地方做善事。孩子是未来的领导者、思想者以及创新者，我们需要去培养他们每一个人——任何地方的任何孩子，不管他们的背景怎样，都有可能成为将来的领导者，所以我们需要给他们所有可能的机会。 总的来说，我们将以自己希望被别人对待的方式去对待他人。 你可能会发现我所有的陈述到最后都归根于信任以及遵守诺言——“君子”准则之根本。我们有时要花好几年去建立信任，但却或许仅在刹那间就会失去它。你应该听说过这句有名的俗话：“你可以骗一个人，但却骗不了全部的人；你骗得了一时，骗不了一世”。所以为什么不干脆一点，完全做到不欺骗他人呢？ 我或许太天真，太理想主义，我父亲常说我不是生意人，而只是个诗人的儿子和新兴的哲学家——他说有一天，这些会是我人生中比任何事都更为优先的事。每当他这么说，我总会笑着说哲学和利益是不能二者兼得的。他说如果我那么喜欢钱的话，我不会真正的成功——我需要真心的热爱我所做的事，并且用心去做。他这说对了，我是热爱。我每一件事情都会用心去做。对于这一点，我毫不质疑。 真正的君子需要有一颗真诚的心——说回到巧克力的故事，我父亲想告诉我的是这样的：不做坏事还不能使你成为一个好人，做好事才会使你成为好人，但是做高尚的事才能使你变成高尚的人，就是一位君子。 克制住自己不去偷抢或者强取豪夺本不属于你的东西，不会使你成为好人。这仅说明你不是坏人。一个好人，是会把他所拥有的许多东西分享给别人——有钱人把他厨房的食物分给穷人是一个好人——但是一个高尚的人则宁可自己饿肚子还会愿意把他很有限的食物分享给另外一个饿肚子的人——如此他是属于最高人品的层次，也就是君子的层次。 我从一开始就很辛苦的工作，牺牲了个人的生活，把一切都投入到使这个公司变得更好——但这对我来说，还不够。我还有很长的路要走，我想要成为并且坚持的是一家伟大企业，真真正正的一名君子公司。这就是我的梦想，我的一年计划，我的三年计划，我的一百年计划！
守信造就了今日的Fishin’ 水产前沿：您是如何开始这门生意的？您的背景及学历，还有您的水产从业经验？ ManishKumar：刚开始时，我没有水产经验。说实话，我没有任何食品从业经验——我是在美国和英国长大的，大家都要我念书，我母亲还不准我进厨房，所以我不会做饭！我有两个工商管理硕士学位——我在19岁念完大学，21岁拿到第一个工商管理（印度）硕士学位，23岁时拿到第二个工商管理硕士学位（美国）。我从来没想到会做水产生意——其实我很想当赛车手——我很少听到有小孩会说长大之后想去卖鱼的！那并不是一个有理想的事业，哈哈！ 念完书之后，我开始在一家美国本土的水产公司做事。因为他们需要人拓展在印度的业务。我就想我能常常回老家，那太好了，所以我做了那份工作——我在一年之后开始负责他们的海外业务。那时候我甚至认为有可能一生都会留在那家公司。但是我发现，要我在一家整天都不信守诺言的公司长期工作实在太艰难了。几年之后我辞职了，并决定创立自己的公司——但我没有存款也没有现金。 实际上，我创业仅仅用了10500元人民币。我除了小小的所谓信用之外，一无所有。那是我唯一的资产，而我从来没有一天忘记过它。每一家公司都有资产负债表，但是我发现表上都没有记载信用的字眼。对我来说这是最关键的，没有它我今天就不会在这儿。唯一能建立起信用的就是要遵守承诺——这里又回到君子准则——对于我的顾客、我的供应商以及我的同事们，我都遵守它。我最初的出货完全基于信用——寄售贸易——供应商很大方地给我赊货，我因此可以销售产品，收了钱后再付货款给他们。我的顾客给我第一个订单就是因为他们相信我——他们给予我提供服务的机会，而我则尽最大的努力不让他们失望。以我的10500元人民币，我花了8000元人民币买了一辆车龄15年的旧车，开去拜访顾客，因为我没钱坐飞机，然后又花了2000元人民币请我的第一个顾客吃晚餐。我身上只剩下500元人民币——除了信用，我已一无所有。不过订单却从更多的顾客那里飞奔而来。供应商供给我越来越多的货物，就这样发展到你们今天所看到Fishin’。我现在还保留着那辆车，以提醒我自己是怎么开始的，然后如果我不遵守那个核心的信用原则的话，将来会走到哪里去呢。 水产前沿：能否请您告诉我们您今天的事业规模？您还卖什么鱼？这些鱼都来自哪里？ ManishKumar：在全球，我们在8个国家都有业务。我们经手的主要是鱼类及虾蟹（鲑鱼、鳕鱼、黑线鳕、鲈鱼、鳅鱼等等——我们都做）。我们加工野生捕捞的鱼类以及水产养殖的鱼类，但我们的重点在水产养殖鱼类方面，因为我们认为水产养殖将是水产业的未来。野生捕捞的鱼类资源非常有限，不可持续，将会越来越少，迟早它的价格将超出顾客的接受能力。基于国内需求的逐渐增长，加上人们意识到水产品的价值，需求将会远远超出供应。我认为，水产养殖是唯一的出路。 由于中国仍然保持关键的基础设施和劳动力成本优势，它将继续成为我们事业的主要核心国家。我们大量业务来自中国，南及海南海口北至吉林珲春。中间是湛江、茂名、青岛和大连四大核心区域。我们已经开动了自己的工厂以及在海南的饲料厂。数周内，我们将有自己的养殖场并与罗非鱼育苗场结成合作伙伴关系。如此，我们能了解罗非鱼产业链的整体情况。我的成功归功于成千上万直接或间接为我们工作的人，我多希望我本人能逐一地和每个人握手以谢谢他们。
没吃罗非鱼没力气（受访者供图）
吃了罗非鱼力大无穷（受访者供图） 失去声誉和信用是当前产业的核心问题 水产前沿：看到您的企业规模以及潜在的业务范围，许多同行业主要厂商会猜想您大力进军中国市场会对他们构成威胁，并对他们有负面的影响——能否请您讲讲对此看法？ ManishKumar：这是一个非常重要的提问，我很高兴对此发表意见。简言之，不，我们并不想让任何公司歇业。恰恰相反——我们希望能建立一个坚强的联盟，在整个产业链内找到长期的战略合作伙伴，反过来，也要能成为一体。不过，要成为伟大的伙伴，我们需要彻底了解产业链的每个环节都在做些什么——育苗、饲料、养殖以及加工等。如果没有对这些环节进行充分的了解，我们会忽视伙伴们所面临的挑战及困难，因而会很难了解他们的需求。我们的采购量很大，长此以往后果会很惨重。比如我们有自己的养殖基地——我们就可以亲身体会到我们的养殖场伙伴们每天都面临什么问题（天气、鱼病、饲料等等问题）。这样我们不仅能从他们身上学习，我们还可以利用我们的资源去帮助他们，甚至还可免费提供我们的示范基地做训练营——我们一起可以建立起更高效的养殖模式，从而让大家都降低成本、增加收益！最后，我们并不想去买一百家养殖场或饲料厂，并取而代之，相反，我们要找的是了解我们的理念以及市场需求的一百家养殖场伙伴和饲料厂合作伙伴，然后以我们的最佳的综合能力为他们提供服务。我们公司的业务操作内容对我们的战略伙伴都是公开透明的，因为我们希望他们和我们一样成功。综合我们合作的力量才能使全行业的声誉迈向最高层次，而这就是我们现在所最需要的。 水产前沿：罗非鱼现在面临的挑战是什么？ ManishKumar：失去了声誉和信用。我们的行业经历了很困难的时期。正是这个时候，我们需要所有的力量。我们在社交媒体上看到几个不真实的罗非鱼故事，我们因此需要去揭穿每个谣言，而大众都很困惑，不知应该相信谁好。不过，说实话，我认为这是一个展现我们整个产业链的好机会，让我们能够传达给大家产品的信息以及我们如何加工的真实故事。我对我们卖出的产品感到骄傲。我可以每一天都吃我们的产品，因为我知道它所包含的是什么——我们维护国际食品安全标准，我们恪守加工行业道德，以及原料供应可持续性的需要。这是我们全行业需要集合所有力量，共同发声，协力传递真实信息的时候。让市场知道中国以及它的渔业能够通过全球平台的考验并取得胜利。我们不能允许几个坏事例来破坏我们整个行业的形象。 同时，我们需要确保我们的加工以及程序都准确无误地遵守了准则要求。这样，我们才能在整个市场的注视下挺身而出。我完全相信这会实现。我希望大家也能加入我们的队伍，把这信息传播出去。 希望是所有行动的动力——当一切都开始陷入崩溃的边缘时——当你感觉最无助时，希望能让你有力气去做你可能认为一生都不可能做到的事。不管你有多大的野心以及毅力，所有力量的秘密都真正来源于希望。你绝对不能失去希望，不然你会失去一切。
与罗非鱼之间的浪漫（受访者供图） 希望和目标能带来巨大力量 水产前沿：您是否对海南Fishin’的管理层团队充满信心？ ManishKumar：组建优秀人才队伍实属不易，最优秀的人才往往也是最难得的，但只有尊重人才，用好人才，才能实现企业的长远发展。通过一位好友举荐，我认识了（刘）荣梅，对我来说简直就像重了头彩。我已经无法用言语来形容自己有多幸运了。她绝对是万里挑一的经理人，不仅具备优秀经理人的重要特质，善良且富有怜悯心，同时又对罗非鱼产业有丰富经验和充分认识。企业的成功倚赖优秀的人才，荣梅的加入使我坚信思想有多远，我们就能走多远。 我父亲总说，对男同志要百分之百尊重，对女同志的话得百分之两百才行。我问为什么？因为现代社会，男女平等，许多文明礼仪却变了。女士进门，男士没有给女士起身开门；男女同行时，不再女士先行。我在飞机上碰过不少这样的例子，有女士想把行李放到座椅上方的行李架上，但是箱子太重了，在座的男士却没有人愿意起身帮她一下。有的人乱插队，也不管那些正在排队的人。这就是我们目前所处的社会。 我父亲回答说因为女人是比男人高级的生物，她们远比男人善良、成熟、真挚。一个二十岁女孩的心智也许比一个四十岁男人更成熟，这点我敢肯定。我不敢轻易断言或一概而论，但众所周知女性比男性更有怜悯心，她们关注的更多，因此也更容易成为佼佼者，这点我完全赞同父亲的说法。 水产前沿：对您来说，作为总裁，遇到最大的挑战或困难是什么？可以告诉我们一个影响您事业的自身不足之处吗？ ManishKumar：我最不擅长公众演讲了，每次要演讲时都特别紧张害怕，因为我本人其实特别害羞腼腆。还是小孩子的时候，在学校我有交友困难症，因为太害羞而不敢和人家讲话。我妈以前还带糖果去学校发给其它小朋友，让他们和我玩。我姐和我就完全相反，交友广泛，但是她朋友来我家的时候，我都是跑到房间躲起来。我父亲还总嫌弃我这辈子结不成婚了，让我得学会多跟人接触，但我就是做不到…… 但是工作中又经常需要做公众演讲，简直就是噩梦啊！演讲前一个月就开始紧张失眠，经过反复演练，效果也没好到哪里去。 为什么说这个呢？因为生活中，人往往在面对巨大的恐惧时，才会认识自我。走出熟悉舒适的环境，才意识到自己真正可以走多远。当人非常渴望某样东西时，无论多惧怕，总会克服一切困难和恐惧，鼓起勇气去奋斗。 事业和生活同理。如果一个人非常在乎这个行业，他总会战胜恐惧，站到众人面前，侃侃而谈，有没有讲稿都已经不重要了；一个极度害羞的人，想到有可能会错过今生的挚爱，也会鼓起百分百的勇气，递上情书。即使内心忐忑不安，他们还是会勇敢迈出那一步。 你只需要问自己内心是否真心渴望某件事情，并为此奋不顾身。如果回答是肯定的，那你总能努力实现那些曾经认为不可能的事。这就是希望和目标带给我们的巨大力量，使人战胜恐惧，实现梦想。 水产前沿：最后一个问题：您到中国好多次了，告诉我们您在中国发现的特别之处吧。 ManishKumar：这个问题好难回答啊，因为中国有太多特别之处了。虽然我走过很多国家，但是中国总是能令人惊艳。勤勤恳恳的中国人总是不断催我上进，对此我充满敬意。中国拥有古老的文化，同时又不断展现崭新的一面。南有三亚碧海沙滩，中有上海欧式风情，北有八大奇迹万里长城。不过特别值得一提的是，我听说在黑龙江，幸运的话可以碰上雾凇，一年只有几天能看到。我只看过图片，但已经被深深的吸引，仿佛身临纯洁无暇的仙境，就像人间天堂。 所以我希望有一天能去趟黑龙江鸡西，等着看我的雾凇！所有愿望如果要挑一个来实现的话，我希望就是看到雾凇。我唯一的顾虑是到时候我就再也离不开鸡西和雾凇了，估计我是会很乐意一直呆在那的。 好吧，这只是个梦而已，但梦想总是要有的，说不定很快就实现了呢？总之，我总是充满希望！
网站专访文章末尾见同事访谈 英文版/English Versio (with colleague interviews at the bottom of article) Manish Kumar：Why do we come to China? Manish Kumar, President of the world top tilapia purchaser The Fishin’Group, is now very frankly and straightly sharing his wisdom on such a philosophical question: Whence, what to do and why -- which is also a hot topic for the industry as a stranger into the tilapia industry of China. Now, he is replying to us, very bona fide answer. Transformation from a Special Experience FAM：You are the largest buyer of Tilapia in the world, and Tilapia is the most widely grown fish in the world. But what is astonishing is that according to the Urner Barry import records in the USA, you are bigger than the #2,3,4,5 and 6 ranked importers COMBINED! Can you tell us how you accomplished that and what it means to you? Manish Kumar：Well, the truth is that it doesn’t mean very much, at least not to me. All I heard is that I am just the biggest – I wish instead you had told me I was the best – because that is what I wish to be. Becoming the biggest and becoming the best are two completely different things, and I feel there is a long way to go before we can claim to be the best. But I can assure you that every action I take, every day, is directed at my company becoming the very best of the best. So biggest doesn’t matter. FAM：What does that mean? Isn’t becoming the biggest mean that you are also becoming the best? Manish Kumar：Actually no, being the biggest means you are just another number - most often, that is a liability because it just makes you a target. But being the best is a state of heart and mind, a true asset, it makes you strongest and sharpest, and with that you can become the biggest easily. And even if you lose your #1 ranking, as long as you are the best, you can win it back fast. When I began, I was not the biggest; I was the smallest because I started from zero. I did not let that intimidate me, or else I would have never lasted very long. I focused on just doing my best – and making sure that my best was better than the competition. It’s not easy, and we win and lose every day – but we keep pushing forward. FAM：So how and when would you know you have become the best? Manish Kumar：In order to become the best company, we first have to become a GREAT company, a “GENTLEMAN” company. A company is like a person, it can do good and bad things, and a gentleman is the finest version of a man, so if we can apply those principles to a company, then we also have a chance to become a Gentleman company – a great company. FAM：Could you tell us more about the Gentleman concept – I have never heard that term applied to a company. Manish Kumar：I’d like to warn you that you will hear me talk about my father quite a bit…..he is the one who has shaped me and helped me become the person I am today. We all owe credit to our parents and families and friends for who we are today, and the people we surround ourselves with ultimately influence us and make us who we are. Let me tell you my first gentleman experience. I remember it like it happened yesterday. When I was 7 years old, one of my father’s good friends came to visit us and bought me and my elder sister each a gift box of some very expensive chocolates – the kind in the special red tin box with the beautiful pink ribbons…..Now as a kid, I absolutely loved chocolates – I mean I would sell my soul for a chocolate. There was nothing I loved more. Well, even though I had my own box, I wanted more – and when my sister had her head turned, I immediately snatched her box from her hand and ran as fast as I could and hid in my secret place (in the dog’s kennel) so I could eat everything myself. I knew I would get into serious trouble later, but I figured I would eat the chocolates first. Well, my sister started crying and my mother was super upset and started yelling for me to come out. She was threatening me with big punishments and I was scared, but I wanted the chocolates so badly that I didn’t care. After a while, she gave up, and my father called for me. He said in a loud voice, that I would NOT be in any trouble, and he PROMISED that I could keep BOTH boxes of chocolates if I wanted to, and he just wanted to speak to me alone – just man to man. He also said not to worry about my mother. I was suspicious but intrigued – this had never happened before – so I came out of hiding and sat with my dad in his room – holding the two boxes very tight. He said to me that the chocolates were not important and he just wanted to speak to me about something else – and asked me if I knew what a gentleman was. I shook my head, and then he began to tell me that a gentleman was someone he had always wanted to be and tried hard every day to become. He said to me that only 1 out of every 10,000 people, sometimes even more could become a true gentleman. He told me that they were the best of the best, the finest men, and although everyone wanted to become a gentleman, only a very few made it. They were special because they never hurt anyone or stole from others, they were kind, they gave respect to others, especially ladies, and most importantly, they never ever broke their promises. Never! What he said that I liked most was that everyone wanted to become one, but very few made it. He knew I was competitive, and maybe he played that card – but the truth is that the way he spoke and the passion and excitement with which he described a gentleman was too much for me – I couldn’t resist, and I doubt if anyone else could have! He made it sound like it was the absolute best thing in the world – far better than the chocolates I was holding! He told me I was his darling special son, and he dreamed that one day I might wish to be a gentleman also. I was hooked. I stood up and declared in a loud voice that I would return the stolen chocolates to my sister and then, of course, become a gentleman. He smiled and said that was nice, but sadly, that would not make me a gentleman, rather just a normal person. I got impatient and asked him what I had to do, and my eyes opened wide with shock at his reply – he said in order to be a gentleman, I had to offer MY chocolates to my sister as well!!!! He then reiterated that I didn’t have to do anything and I could still keep both the boxes. He said that no one could force someone to be a gentleman, it had to come from inside the person - I didn’t say a word – but after my initial shock, I did the most difficult thing I had ever done in my six years of existence, and I walked over to my sister and with my arms outstretched and shaking, I returned her box with my apology and then offered her mine as well – she took both boxes immediately, started laughing and began eating them in front of me. I ran back to my dad and complained that she was not being a gentleman, and he said she was a lady, and only men were obligated to follow the gentleman code. He said that was the most difficult part about being a gentleman, that even when things seemed unfair or unjust, a gentleman never changes his code of conduct and his principles. I bit my lip and bore the pain – but at dinner that night we were all seated and my dad said he had a big announcement to make – and said to my mother and my sister that his six year old son was a true gentleman. The real irony is that my sister actually offered me the last few chocolates (she must have been feeling so guilty) at the end, and now I see what my father really did – he created harmony immediately, and made everyone get along instantly. My sister was no longer angry with me for snatching her chocolates, and was actually offering me some, and I was happy to get some as well, but most thrilled that my father considered me a gentleman – the best. I will never forget that day as long as I live. Why the story? Because it gave me the most important lesson that I appreciate today more than ever - What I learnt is this – if we can apply the same gentleman code of conduct principles to a company, we can create the purest harmony in the supply chain of our industry, and build the trust that is so badly needed to make our product the finest it can be. Just a little goodwill action on everyone’s part can dramatically change the whole atmosphere for the better. Be a Gentlemen Company FAM：So can you tell us more about the Code of Conduct you spoke about? How would it apply to a company? What is your vision? Manish Kumar：Just like you can turn a regular person into a gentleman, you can turn a regular company into a gentleman-company. The most important thing for a gentleman – man or company – is their code of conduct. Their promise is their signature bond and cannot be broken at any cost. It’s a very strict code to live by, and many times we fall short because we are human after all, but that is exactly why we must have the code and do our best to live by it. It makes us a better person, a better company, and a better partner and role model for the entire industry. The majority of companies operate on a profit and loss principle and they have to report to shareholders and investors – and of course while it is clear that we are in business to make profits, it cannot be done at the cost of integrity and ethics – the line has to be drawn in the sand, and be crystal clear. One of the advantages of owning 100% of my company is that the message can be sent clearly across all the internal leadership groups that we will abide by the code of conduct regardless of profit and loss. So what does that mean for us? 1. For our industry, we will do everything in our power to strengthen the aquaculture arena we are a part of, and grow its reputation in the global marketplace. We owe this debt to the entire supply chain as we draw so much from it year after year. 2. For our suppliers, it means that we will do our best to find and build the strongest strategic partnerships for the long-term benefit of all. We will not allow a partner to fail, and we would hope they would do the same for us. This is the foundation of all growth, and we consider this of utmost importance. Promises have to be kept, and commitments honored from all sides. 3.For our customers, we pledge to provide them with the precise product spec they desire at the most competitive prices – thus giving them an unmatched value – this in turn builds trust, which leads to more business and more demand for our supply chain. 4.For our employees and management colleagues, ethics and fair play in compensation and benefits are paramount – no slave labor, forced labor or child labor would be tolerated under any circumstances. Child labor issues are something I hold deep in my heart and it is shameful to hear of slavery and child labor in the industry in this day and age. We already sponsor an orphanage in India, and in the coming weeks, we plan to do the same in Haikou or Shanghai – wherever we are most needed. Children are the future leaders, thinkers and innovators, we need to nurture every single one – any child anywhere, no matter what their background, is capable of becoming a future leader and we need to give them every opportunity we can. In summary, we will treat others in the exact manner in which we wish to be treated. You may notice in all my statements that everything in the end comes down to TRUST and keeping one’s commitment – the foundation of the gentleman’s code. We have to work hard for years to earn trust, and yet it can all be lost in a second. There is a famous saying you might have heard……“You can cheat SOME of the people ALL of the time, or ALL of the people SOME of the time, but you cannot cheat ALL of the people ALL of the time”. So how about we don’t cheat at all! Maybe I am too naïve, too idealistic, my father always tells me that I’m not really a businessman and just a poet’s son and emerging philosopher – he says one day that will take priority in my life over everything else. I always laugh when I hear him say this and I tell him that philosophy and profits don’t go hand in hand……..he replied that if I liked money so much, I would never be truly successful – I had to genuinely care about what I did, and do it with my heart. In that he is right. I care. And I do everything with my heart. I have no doubt at all. A real gentleman has to have a true heart - coming back to the chocolate story, and what my father was trying to tell me was this…….NOT doing a bad thing doesn’t make you a good person, DOING a good thing makes you a good person, BUT DOING a GREAT thing makes you special, a gentleman. Resisting the temptation to steal or forcibly take what is not yours does not make you a good person. That just means you are not a BAD person. A GOOD person, however, is one who would share with others something he had plenty of -- a rich man giving some food from his kitchen to the poor is a good person – But a GREAT person would be one who was hungry himself, and still chose to share with another hungry man his tiny bit of food – now he belongs to the highest level, the GENTLEMAN level. I have worked hard since the very beginning and sacrificed my personal life and given everything to this company to make it better. But I will be the first to say that I may have only made this a good company (if that) – and for me, it’s not enough. I have a long way to go, but I want my company to become and remain a GREAT company, A true GENTLEMAN Company. That is my vision, my one year plan, my 5 year plan, and my 100 year plan! Integrity Creates and Leads The Fishin’ FAM：Tell us how you got started, your background and education, and your seafood experience – you started from zero? Manish Kumar：When I began, I had no seafood experience. Actually, I had no food experience at all – growing up in the USA and UK, I was told to study and my mother wouldn’t even allow me inside the kitchen, so I cannot cook, even today! But I have two Masters Degrees in Business Administration – I finished my college by 19, my first MBA by 21 (from India), and my second MBA by 23 (from USA). I never imagined I would be in the seafood business – as a child, I actually wanted to be a race car driver – I don’t know many kids who tell others that they want to sell fish when they grow up! It’s not a very glamorous career haha! After my graduation, I began working in a local seafood company in USA because they needed someone to help them with their new business in India, and I thought it would be great to be able to visit home often, so I took the job – I ended up running their international operations within a year of joining, and would have stayed there my whole life, but found that working for a company that always broke its promises was too difficult for me. I resigned after a few years and then decided to start my own company – but I had no savings and no capital. Actually I started my company with 10,500 RMB. I didn’t have anything else except a little thing called trust. That was my only real asset and I remember it every day. Every company has a balance sheet of assets and liabilities, but I notice that Trust is not listed anywhere. For me that is the only thing that matters without that I would not be here today. And the only way to build trust is to keep your promises – again you return to the Gentleman Code – and I followed that – with my clients, my suppliers and my colleagues. My first shipments came on pure trust – consignment – and my suppliers gave me generous credit terms so that I could sell the product and collect the payments and then pay them afterwards. My first orders from customers came because of their trust in me – they gave me an opportunity to service them and I did my best not to let them down. With my 10,500 RMB, I spent 8000 RMB on a 15 year old car which I used to visit clients because I had no money for flights, and spent another 2000 RMB on dinner with my first customer. Here I was with 500 RMB in my name – and nothing else except trust. But the orders kept coming from more and more clients, and suppliers shipped me more and more cargo, and this is how it all grew to what you see today. I still have my car today to remind me of where it all started and where it can all go if I don’t respect the core principles of trust. FAM：Can you tell us about the scope of your operations today? What other species of fish do you sell, and where does it come from? Manish Kumar：Well, globally, the company does business across 8 countries and we cover all the main species of fish, crab and shrimp (Salmon, Cod, Pollock, Haddock, Basa, Mahi etc – we do it all). We process both wild caught species and aquaculture species but our focus is on aquaculture as we feel that will be the true future of seafood. There is a highly limited wild caught fishery resource, and it’s only a matter of time before it’s priced out of the budget-conscious customer. With domestic demand building, and with people seeing the health benefits of seafood, demand will soon outstrip supply. In my mind, aquaculture is the only solution. With the key infrastructure and competitive labor costs that China still possesses, it remains our main foundation country of business and the majority of our volumes originate from here. We have operations from Haikou to Hunchun and also have additional hubs in Dalian, Qingdao, Zhanjiang and Maoming. We already operate our own factories, and have just begun operating our own feed mill in Hainan. We will also have our company managed farm base in the coming weeks as well as Joint Venture partnerships with Tilapia hatcheries which will then give us 100% visibility into the aquaculture supply chain. I owe this success to the thousands of people who work for us directly and indirectly and I wish I could shake each person’s hand myself and thank them personally. The Key Problem of the Industry Is the Loss of Reputation and Trust FAM：Given your size of business and potential scope of operations, many players in the industry do wonder if your entering the China market in such a big way will threaten their existence and cause them to be negatively impacted – can you comment on that? Manish Kumar：This is a very important question and I’m glad to address it. In a nutshell, NO we are not looking to put anyone out of business. Quite the opposite actually – we want to build solid alliances and identify great long-term strategic partners across the entire supply chain, and in return, become a great partner as well. However, in order to be a great partner, we need to first understand completely what happens in each phase of our supply chain – hatchery, feed mill, farm-base and factory. Without a clear understanding of that, we would be ignorant to our partners’ challenges and difficulties at each phase of the chain, and not be very sympathetic of their needs. This would be disastrous in the long run because we buy such large volumes. But let’s take an example and say we have our own farm base – now we can experience first-hand what our farmer-partners go through on a daily basis, (climate issues, disease issues, raw material issues) and we can not only learn from them, but also help them with our resources and our farmer-training camps we have already established free of charge – together we can help build more efficient farming methods and bring down the cost for everyone! In the end, we are not looking to buy 100 farms or feed-mills, instead we are looking for 100 farmer-partners and feed-mill operators who understand our needs and the market requirements, and service those standards to the best of our combined abilities. Our company operations are always open and transparent to our core partners, since we wish them to succeed just like us. The combined strength of our cooperation effort is the only thing that can boost the industry reputation to its highest levels. And that is something that we all desperately need today. FAM：What is the biggest challenge the Tilapia industry faces today? Manish Kumar：Loss of Reputation and Trust. Our industry is going through a difficult time, and it is at such times that we need all our strength. We hear several untrue stories that surface in the social media, and we have to defend our position against each rumor, but the public is confused as to which side to believe. But truly, I view this moment as a grand opportunity to showcase our entire supply chain, and tell the true story behind our product and the manner in which we process it. I am proud of what we sell, and I would eat our product every single day because I know what goes into it – the international food safety standards we uphold, the ethical manner in which we process it, and the care we take in making sure the raw material resources remain sustainably produced. This is a moment when we must all consolidate our efforts and work together to send the strongest message to the world market that China, and its aquaculture fisheries can stand any test on a global platform and win. We cannot allow a few bad examples to define our entire industry. At the same time, we must redouble our efforts to enforce and ensure that our processes and procedures are followed to the exact spec, so that we can truly stand tall in the eyes of the market place. I have the greatest confidence that will happen, and I hope that others will also join us in spreading that message. Hope is always your most powerful ally in everything – when everything seems like its falling apart and bleak - and you are in your darkest moment, it is HOPE that it gives you strength to do things you thought you could never do in your life. No matter how much ambition and determination a person may have, the secret source power of all that is real hope. We must never lose hope, because then all is lost. Great Strength of Hope and Goal FAM：Do you feel confident in your leadership team in China to execute your vision in the coming years? Manish Kumar：I haven’t got the words to tell you how fortunate I am in this. From a business perspective, I would say that finding and surrounding yourself with the right team and talent to execute the company vision is always going to be the #1 challenge. The best people are always the most difficult to find, but I feel again that if you approach someone with respect and fairness, and give them the opportunity to shine on their own, then you are bound to have the best results in the long term. I feel like I won the lottery when I met Maggie Liu, our Managing Director of Hainan Group! She was highly recommended by a very dear friend and that was the biggest gift I have ever received. Maggie is one in a million, and most importantly, embodies the critical elements of kindness and compassion that a genuine leader must possess. She is also a brilliant manager who understands the supply chain inside out. I can go on and on……. I believe strongly that we should always surround ourselves with people better than ourselves, and in that I have definitely succeeded. With leaders like Maggie in our global team, I feel truly confident that we can accomplish anything that we set our hearts to. My father says (maybe you should have just interviewed him instead of me……haha) that a gentleman gives 100% respect to his fellow men, but 200% respect to women. I asked him why? Because now don’t we all live in a society of equality which has different rules of etiquette？– we don’t stand up when a lady enters the room, we don’t open the door for them and let them leave or enter first, we don’t treat them with the utmost courtesy and respect and pick up something off the floor when they drop it – I see a 100 examples in planes when a lady is trying to place her bags on the top luggage shelf and the bag is too heavy for her – but no man sitting even bothers to help. We cut ahead in lines and don’t care that someone was standing in front of us - This is the society we live in today. My father says it’s all very sad because women are a far superior species than men – they are more kind, more mature (much more), more sincere, and essentially twice the man. A 20 year old lady is twice as mature as a man twice her age. I will personally vouch for that! I don’t wish to judge and generalize, but it’s no secret that women are the ones who care the most, and by default they become the best of us all! I am in complete agreement with my father in this! FAM：What has been your biggest challenge or difficulty in your role as chairman? Can you tell us something personal (maybe a weakness) that also affects you in your business? Manish Kumar：From a personal side, I will confess my biggest weakness……Its public speaking. This is absolutely my biggest fear and I dread giving speeches every single time! It is especially hard for me because I have been a very shy person my whole life. Even as a child, I had the biggest difficulty making friends in school, because I was too shy to speak to others. My mother would bring candy to school and give them to the other kids and ask them to play with me! My sister is the exact opposite and would have a hundred friends! But when her girlfriends would come over to our house, I would rush to my room and shut the door! My father would always tease me that I would never get married, and that I should be more social – but it was just too hard for me…… In my role of Chairman, I am asked to speak publicly more often, and that is a real killer for me! A month before the speech, I freeze up and become so anxious, and can’t sleep because I am so stressed out. Even if I rehearse day and night, it just gets worse. Why do I say all this? Because sometimes, when you face your biggest fears in life, you find out who you really are. You have to step out of your comfort zone to know how far you can really go. What I learnt is this…….If you want something badly enough, if you desire it completely, you will overcome all your fears and find the strength to do it – no matter how scared you are. Whether its business or personal life doesn’t matter. If you care about an industry issue, you will find the will power to speak in front of a thousand people, and speak from your heart without any notes in your hand. On a personal level, even an extremely shy person will find the courage for the first time in their life and give a love note to a complete stranger in a plane just because they couldn’t bear the thought of having to spend their whole life regretting that they missed their chance to know this most special person! The heart will be racing, but they will do it! The question you have to ask yourself is if you really and truly want something – and are willing to do whatever it takes……if you can say YES, then you will do things you never thought possible! This is the supreme power of human desire and ambition. We overcome our fears to achieve our goals. FAM：Final Question - You have been to China many times – can you tell us what you find different or unique about our country? Manish Kumar：That is a hard question, because it is so easy to list so many special things about China. Even though I have been to many other countries, China never ceases to amaze me. The culture is an ancient one, and you learn and see something new every time you visit. The people here are the hardest working I have ever seen, and I have a great respect for them because they inspire me to be better. You can have an infinite choice of everything – from the beaches of Sanya to the European flavor of Shanghai. You can see man made wonders like the Great Wall, but if you want to know something really truly special, then I hear that if you go far north to Heilongjiang province, and if you are there at exactly the right time, you can see the Rime frost, which only lasts a few days a year. I have only seen pictures, but I am simply astonished by the beauty of those images. If Disney had been alive, he would been inspired by this fairytale scene. You feel like you are in a magical world and everything is white and pure. And only angels could live here – because it’s too pure for anyone else…… So one day, I hope I will have the chance to visit Heilongjiang, and maybe if I am lucky enough, I would stay in Jixi city, and wait there for my Rime – and when the time is exactly right, I will have the chance to witness it! Out of all my wishes, if I could choose only one to come true, it would be that. And I hope with all my heart that it happens. My only fear is that I would never wish to leave Jixi and my Rime, and well, that would be just fine with me！ Maybe it’s only a dream, but sometimes even dreams can come true……I won’t lose hope! Questions for Molly/提给Molly（李艳梅）的问题: FAM：You work very closely with Manish and help him with most of his interpretations and translations – it is a very important position and you get to know the person very closely because you hear all their thoughts. How does it feel to work with someone from a foreign background and with someone who is not familiar with Chinese language and culture? （工作中你跟Manish的接触较多，你负责他大部分的翻译和口译工作，这是一个很重要的位置，也因为他们所有的想法你都有听到所以你对他本人更为熟知。跟一个不熟悉中国语言和文化的外国人一起共事你的感觉如何？） Molly：Actually I have worked with many people who come from foreign background in my past jobs but Manish is very special. He is so funny, smart and sweet and all these qualities makes me feel that to work with him is like playing games. Although he is not familiar with Chinese language and culture, he truly respects these very much and this makes me feel also being respected. I still remember that in this June Dragon boat festival during which we had holiday in China but he still need to work in USA and he asked me about the tradition of this festival through skype and also asked me to send him the Chinese writing of Happy Dragon Boat festival and of the special food for this festival, Zongzi, to him and also the photos. During Spring Festival last year he even sent us the greetings in Chinese and really surprised us a lot. I always have this feeling that that even though he is a foreigner he is very close to us and now we call him half Chinese person because he already know basic Chinese greeting words and he also uses chopsticks quite well.（实际上在以前的工作中我共事过的外国人并不少但是Manish是非常特别的。他为人风趣，聪明而且体贴，这些特质使我觉得跟他共事就像玩游戏一样。虽然他不了解中国语言和文化，但是他对这些极其尊重，这让我们也感到备受尊重。我还记得今年的端午节，中国公司是放假的，但是美国不放假，Manish通过skype问我关于这个节日的传统,还让我发给他中文“端午节快乐”以及“粽子”的写法和图片。在去年春节期间，他给我们发中文的“春节快乐”的祝福语，这些都让我们觉得很惊奇。我常常觉得虽然他是一个外国人，但是他跟我们很亲密，我们现在都说他已经是半个中国人了,因为他会说简单的中文招呼语还能很熟练的使用筷子了。） FAM：What was your impression of Manish?（你对他的印象如何？） Molly：I still remembered the day that Maggie asked me to go to Howard Johnson to first meet the big boss. When I walked in the Howard Johnson Chinese restaurant Manish is meeting with Progift boss and Maggie and several other people, in order to not disturb them, I quietly sit near the table. However, Manish noticed and stood up and shook hands with me in a very gentle way. He spoke in a soft, low voice: “Hi, I am Manish, nice to meet you”. During that time I did not decide whether I will work in this company or not and I was totally nobody to this company, but he already treated me in the most soft and gentle way I have even being treated by a boss. Now after almost one year time, I found him more gentle and polite, and also workaholic and helpful. When my throat feels not good I got his remote secret Indian recipe for curing sore throat which he typed a long message like several pages and makes me feel so warm. Actually Manish always treats people in a most respectful and gentle way, no matter to the driver, to the workers or to the waitresses and waiters in the hotel or restaurant .If you go to Howard Johnson hotel which Manish stayed for one week more last time and you will find that all the hotel waiters served him now look after him like he is a friend and family member or even a infant, before he orders something, the waitresses will already prepare what he needs in a quickest way. Because he treats us so nicely and gentle, we all want to protect him like to protect a baby boy.（我还记得刘总让我去豪生酒店跟Manish第一次见面的情景，我走进去豪生的中餐馆，Manish当时跟宝路的老板和刘总以及其他几个人在谈事情，为了不打扰她们，我悄悄地坐在了桌子侧。 但是，Manish却注意到了，他很有礼貌的站起来跟我握手，用他一贯低沉轻柔的声音说：“你好，我是Manish，很高兴认识你。”那时候我还没有决定是否会呆在这个公司，但是他已经用最温柔和绅士的方式来对待我，我确实从来没有见过这样的老板。现在距离初次见面快一年时间过去了，我发现他的绅士风度和礼节与日俱增，同时也发现了他工作狂和乐于助人的一面。上次我的嗓子出毛病，他在Skype上发了长长的看起来几页的信息介绍他用过的治嗓子疼的远古印度秘方，真的让人感觉很贴心。其实Manish习惯以最尊敬和温柔的态度对待所有身边的人，不管是司机，工人还是酒店或者饭店的服务生。现在如果你去他住过一个星期的豪生酒店，你会发现那边他接触过的服务员都当他是朋友和家人甚至像对待一个婴儿一样照顾他。他点单之前，酒店餐厅的服务员已经在用最快的速度帮他准备他需要的食物了。正因为他对我们很和善很绅士，我们像保护一个小男孩一样想去保护他。） FAM：What is it like working with him and his company? （跟他和他的公司一起工作的感觉怎样？） Molly：To work with Manish and The Fishin’Group is a happy thing to me. I learned a lot from working with this team. They are either as funny and diligent as Manish, as cute and handsome as Ryan and Matt, as smart and experienced as Wahyu and Joyce, etc. I learned so much from them and I really appreciate all their helps in past one year.（跟Manish和Fishin别的同事一起工作对我来说是一件快乐的事情，在跟这个团队的共处中我学到了很多东西。他们中间有很多跟Manish一样风趣勤奋的，有跟Ryan和Matt一样可爱帅气的，有跟Wahyu和Joyce一样睿智且经验丰富的，等等。我从他们身上学到很多东西，真的非常感激过去一年来他们的帮助。） Manish knows to speak little Chinese and he sometimes uses them in a very funny combination together with English. One Chinese work he knows well is Haixiu(In English means shy ) and he used to ask Maggie to be not shy but what he said is “No Haixiu”, when Chinese people said thanks you very much to him he replied feichang feichang bukeqi/非常非常不客气(means you are welcome very much) and makes us laugh a lot. Every-time he speaks Chinese just makes us laugh and he looks happy too when we laugh at him just like a naughty boy. But what Manish should feel embarrassed is that his schedule always changing, e.g. when we want to have skype meeting, he may said no problem to have the meeting tomorrow morning 10am, however, we all know that is just saying, the meeting maybe delayed from 10.15 then 10.45 then 11.30, it will be good luck for us to finish the meeting during that afternoon sometimes. But we know he works so hard, no matter it is Chinese working time or American working time, once we send him a message, he replied ery very soon and I still don’t understand why our boss can be so energetic, I can really earn a lot if I learn this from him.（Manish会说一点中文，他有时候会说出一些令人捧腹的奇怪的中英文组合词。他懂说中文的害羞，于是他跟Maggie说“No害羞”以表达不要害羞的意思。当有时候别人用中文跟他说非常感谢的时候，他会用中文回答说：非常非常不客气。每次他说中文都会把我们逗笑，我们笑他的时候他自己也觉得很开心，就像一个顽皮的男孩一样。但是Manish还真有让我们郁闷的事，他的行程从来没个准数，比如我们说明天需要开个skype会议，他可能会说明天早上十点没问题，但是，我们知道这只是大概时间，会议可能被推迟到10：15再到10：45再到11：30，有时候会议从上午推到当天下午才能开完。但是我们理解他的工作很忙，不论是中国时间还是美国时间，一旦我们发信息问一些问题，他都会很快的回复。其实我至今不明白为什么老板能这么有精力，要能跟他学到这点就真赚到了。） 提给刘荣梅的问题 FAM: You are the Managing Director of all The Fishin’ operations in Hainan. In that critical role, what has been the biggest challenge for you in establishing the company’s name in the industry?（作为Fishin海南公司海南信世安水产品有限公司的总经理，在这个关键的位置上，您觉得在业内树立公司口碑这个过程中最大的挑战是什么？） 刘荣梅: Due to the market downturn and relatively disorder, it needs time for the domestic market to accept and acknowledge the entry of a foreign purchaser, and sometimes there would be certain misunderstandings and collisions. We will try our best to communicate to the industry that The Fishin’ Group coming-in is to show its optimistic prospective on the fish, cherishing on the fish, and hope to protect the fish with all participants of the tilapia industry so that all stakeholders can share the benefit of the fish.（目前产业行情比较低迷，市场也比较混乱，对于一家外国采购商的进入，人们可能需要一个认知和接受的过程，甚至还会有很多误解和抵触。因此我们也会努力让大家感受到Fishin公司进来的目的是因为看好这条鱼，要珍惜这条鱼，希望与这个行业各方保护好这条罗非鱼，让这条产业链上的各方都能够受益。） FAM: What is your vision for the coming years for your Hainan group? （您对于海南公司未来几年的愿景是怎样的？） 刘荣梅: According to Manish’s vision, except for hatchery, we will involve ourselves in the whole tilapia industry in Hainan, from farm, to feed and processing plant. We define our involvement more like a showcase. I mean we hope to play an exemplary role and spread the scientific method of management, helping the industry to establish a more sustainable supply chain so that all participants such as farmers, workers consumers and investors can benefit from it and the full value of this healthy fish can be developed to serve the world. We hope to serve this fish with the most positive showcase and promotion. Meanwhile, The Fishin’ is a happy family with its commitment to serving this fish, philosophy of Honesty and mutual trust. Our members will spontaneously develop their and the family’s potentials so as to create the value of this fish.（为实现Manish的愿景，我们设想，未来在海南除了种苗，其它的养殖、饲料、加工我们都会有涉及，力争为整个行业做出成功的“示范”，激发全行业共同打造一条更可持续的罗非鱼产业链，让养殖户、工人、消费者和投资人等共同受益，一起发挥这条健康鱼的价值。我们将为罗非鱼这条鱼作最为正面的示范和推广，希望能更好的服务这条鱼。同时我们Fishin是一个志在服务这条鱼的幸福的大家庭，倡导“诚信互信”的价值观，我们的每一个成员都能够自觉地发展强大，充分发挥个人和团队的聪明才智，创造个人和这个大家庭的价值，从而实现这条鱼的最大的价值。） FAM：What are your plans?（您计划如何实现这个愿景？） 刘荣梅：We still have a long way to go, but we are doing a solid job and working towards the goal. I believe we will make a breakthrough in the coming year. We will organize a professional team of the highest ethics to fulfill Manish’s vision of being a “Gentlemen Company”. We will further ourselves in understanding the challenges and chances in each part of the supply chain and meeting more people and enterprises with same commitment to the fish. In a manner of most sincerity, we are going to develop strategic partners with them in joint efforts to develop and protect such band and quality of Hainan Tilapia for the purpose of a most sustainable, mutual benefit and win-win supply chain of tilapia. This is also the commission of The Fishin’, a Gentlemen Company.（目前离目标还有些距离，但我们会扎扎实实做好每一步，相信在2017年会有进一步突破。我们将全力打造一支具有高尚道德水准的专业队伍，实践公司总裁的君子公司理念，深入海南罗非鱼产业链的各个环节，了解产业链每一环节困难和机遇，认识罗非鱼产业链中的各有志之士和企业公司，尽最大的诚意与多家鱼苗场、多家养殖场、多家饲料厂、多家加工厂发展战略伙伴关系，共同开发与保护海南罗非鱼的品牌和品质，开创罗非鱼产业链长久互利共赢的局面，实现Fishin公司的高尚目标！） FAM: How does it feel to work with foreign cultures within the same company? Do you find the culture barrier very strong or has it been easier than you thought?（同一个公司中与多种不同的文化相处交流公事您感觉如何？您感受到的文化障碍是非常强烈的还是比您想象的简单呢？） 刘荣梅: It is inevitable that there are culture barriers when working with different cultures within the same company. But here I would like to thank Manish for his complete trust to me. It is his 100% trust on me working for Fishin Hainan with my heart and soul in 200%. As for culture barrier, sometimes simple, sometimes complex, the key point is that you must be confident. Don’t be scared. Never shrink back, and try to communicate over and over again. In fact, in The Fishin’, what we enjoy most is the friendship, the family love and the common dream rather than cultural conflict.（文化的问题肯定是有的，这里要感谢Manish先生对我百分之百的信任，正是这百分之百的信任让我百分之两百的负责任为公司工作。文化障碍很多时候可简单、可复杂，关键是自信，不要害怕和退缩，反复沟通，最终一定会达成一个圆满的结果。实际上，在Fishin 公司，我们这里更多的是友谊、亲情和共同的梦想。） FAM: Do you enjoy working with Manish even though you don’t speak English and he doesn’t speak Chinese?（您喜欢跟Manish一起共事吗？即便你不懂英语他也不懂中文。） 刘荣梅: I enjoy the time being with Manish, although we speak different languages. But with common views and goals, we can always reach a consensus soon, and then everything becomes easy and full of fun. He always has the magic that creates a relaxed and cheerful working atmosphere, so always happy being with him. Manish is a Gentleman of very charming personality. He creates a very happy working atmosphere so that working with him is like you are with your family, and even a friend of common dream.（喜欢和Manish相处的时间，虽然语言不通，但是基于对这条鱼的共同认知和理想，我们能很快达成一致，事情会变得非常简单和有趣。Manish是个非常绅士的人，很有人格魅力，他为我们创造了非常轻松的工作氛围，和他一起工作，我们感觉像家人、又像志同道合的朋友。） |
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